#Performanceredefined

Scope of Project: Retail In-Store Design, Social Media/Digital Design and Paid Media

Product: Mizuno Wave Rider 24

Audience:
Category Primary Audience – Runners
Secondary Audience – Fitness Enthusiast
Product Primary Audience – Runners looking for maximum cushion and maximum support
Secondary Audiences – Walkers looking for support/comfort.

Challenge:
The objective for Wave Rider 24 is to successfully introduce a lighter, softer, and more responsive new technology in Mizuno Enerzy foam. The primary focus is the communication of innovation through education and design.

Outcome:
Successfully launched Wave Rider 24 into the market and saw a demand in pre-orders and an increase in sales once launched.