OH, HEY YOU MADE IT.
Now let’s run the tape.
MAKING Content that knows exactly
what it’s doing.
I’m a culture-obsessed creative leader operating where brand, sport, internet behavior, and storytelling meet.
I don’t just make things look good. I build ideas that travel.
From social-first campaigns to integrated brand platforms, I create work designed to earn attention…not beg for it.
I lead teams. I shape narratives. I connect strategy to execution.
And I do it with intention.
❊ Recent Playbooks
Ideas built to move culture, not just metrics.
Where The Land Ends,
Your Story Beings
Where The Land Ends transformed a literal geographic edge into a scalable luxury brand platform — inviting travelers to see Los Cabos not as a destination, but as the beginning of their story.
Campaign Art Direction
On-Set Assistant Stylist
Asset Hierarchy & Brand System Documentation
Partner Playbook Creation
The (Re)Launch of Skechers Basketball
Out of the box and into the paint shifted social storytelling from product-first to athlete-first — positioning Skechers Basketball as a brand that empowers expression within performance.
Creative Direction & Narrative Development
Social-first Campaign Strategy
Athlete & Community Storytelling Approach
Cross-Platform Execution Oversight
Tualatin Valley: Near & Dear
To drive visitation among younger, experience-driven travelers, Tualatin Valley needed to evolve beyond traditional tourism marketing and show up in culture the way modern travelers actually discover places: through social.
Built a social system (not just a campaign)
Led both thinking + execution
Campaign Art Direction
Brand Guidelines Creation
❊ Testimonials
There’s People Talkin’, They Talk About Me
Seriously, but in like a “here’s what I think of this really dope and talented girl”, but you can read below for more:
Sam has always been an extremely talented human being, but where I've seen her grow the most is in her communication patterns and skills in working with others. Sam is undoubtedly a favorite to anyone new at Sparkloft (and old, too!) as she makes people feel welcome, and no question is too dumb. She sometimes works with many junior people, and her ability to give constructive feedback in these moments has been critical to her growth. The ability to teach someone the correct way of doing things (teach, not just show), or not just do for them is something I strive to learn and repeat in my behaviors.
Kate Adolphson
(AD of Production Services @ Sparkloft Media)
“
I think every-time Sam and I are in the same room it's filled with laughs, ideas, and perspective-sharing. There's never a shallow moment and that always brightens my day.
Elissa Kevrekian
(Creative Director @ Sparkloft Media)
“
From day one of working with me, Samantha just got it. I am amazed by her ability to create exactly what I needed from just a small thought and very little direction. Surprised and delighted everyday!
Jenn Lee
(President and CMO @ Travel Planners International)