#weareatlanta
Scope of Project: Retail In-Store Design, Social Media/Digital Design, Paid Media Design, Package Design, Illustrations, Expo Designs, and Studio Photography
Product: Mizuno Peachtree 51st Rider & Landmark Collection
Audience:
Category Primary Audience – Runners/Superfan
Secondary Audience – Local Fitness Enthusiast
Product Primary Audience – Performance-oriented runners (people who train for a Boston Qualifier)
Secondary Audiences – Walkers/Runners looking for a shoe with a stylish/comfortable footwear option
Challenge: To have all attendees of America’s Marathon Weekend know Mizuno’s the sponsor of Atlanta Track Club (ATC). Atlanta is the home of Mizuno USA, and they’re squarely rooted in supporting Team USA through our involvement with ATC Elites/Mizuno Brand Ambassadors.
Outcome: Introducing the Peachtree 51st Rider and delivering something both commemorative and sleek.
Instagram Posts
WALLPAPERS
editorial/print/package/experiential DESIGN
Product Photography: Vitor Lopes @ 2IS1 Studios