#VISITLOSCABOS
Scope of Project: Market Research & Intelligence, Strategy and Campaign Concept & Development, Productions (from concept to execution), Campaign Design, Social Media/Digital Design, Paid Media Design, Expo/Trade Show Designs, and Photography
Client: Los Cabos Tourism Board
Primary & Niche Market:
USA (LA/OC, Seattle, Denver, San Francisco, San Jose, Chicago, Houston, Dallas, Phoenix, New York, Minneapolis)
Canada (Vancouver, Toronto, Calgary, Edmonton, Kelowna)
Niche Market (Luxury, romance/weddings, golf, wellness/wellbeing, fishing, LGTBQ+ , Meetings, Active Travelers - soft adventure)
General Objectives: Increase positioning, the reminder (top of mind) and the recognition of the “Awareness” brand of Los Cabos as an exclusive world-class destination through the lens of championing wellness. There is no single definition of wellness, but Los Cabos has it all.
Outcome: Across social & paid ad placements - over 112 Million Impressions & 8.8 Million Engagements, and increased visitors since Q4 of 2022.
Art direction + PRE-Production
CAMPAIGN CREATIVE - IG STORIES + PINTEREST
CAMPAIGN CREATIVE - IG POSTS
CAMPAIGN CREATIVE - out of home
(PRINT-USA & BUS WRAP-CA)
BEHIND THE SCENES - LOS CABOS X SPARKLOFT
“Sparkloft Media played a crucial role in the production’s sustainability, reducing their carbon footprint by using e-transportation for all talent and crew members and staying in vacation rental homes to decrease their energy and water outputs compared to the average hotel or resort. Whenever possible, the Sparkloft crew charged devices with solar energy and rechargeable batteries and partnered with a local craft services vendor to source regional, organic food, and eliminate single-use plastics.”
Full Article Here
Campaign Photography: Blake Bronstad
BTS Photography: Myself
Videography: Grant Lemons and Ian Langenhuysen
Lead Producer: Kate Adolphson