#VISITLOSCABOS
Scope of Project: Market Research & Intelligence, Strategy and Campaign Concept & Development, Productions (from concept to execution), Campaign Design, Social Media/Digital Design, Paid Media Design, Expo/Trade Show Designs, and Photography
Client: Los Cabos Tourism Board
Primary & Niche Market:
USA (LA/OC, Seattle, Denver, San Francisco, San Jose, Chicago, Houston, Dallas, Phoenix, New York, Minneapolis)
Canada (Vancouver, Toronto, Calgary, Edmonton, Kelowna)
Niche Market (Luxury, romance/weddings, golf, wellness/wellbeing, fishing, LGTBQ+ , Meetings, Active Travelers - soft adventure)
General Objectives: Position Los Cabos as the leading wellness destination and showcase the wellness campaign and amplify it through an ambassador partnership with Diana Flores.
Outcome: TBD (Launched September 27th, 2023)
Art direction + PRE-Production
CAMPAIGN CREATIVE
PR FEATURES
Campaign Photography: Blake Bronstad
Videography: Grant Lemons and Ian Langenhuysen
Lead Producer: Kate Adolphson